Amazon’s new robot came with the ability to recognize objects with the help of artificial intelligence

Amazon’s new robot came with the ability to recognize objects with the help of artificial intelligence

Amazon’s new robot: Sparrow is Amazon’s new intelligent robotic system that streamlines the fulfillment process by moving individual products before they get packaged.a major technological advancement to support our employees.

Over the past decade, Amazon has been at the forefront of innovation, making significant investments in robotics and advanced technology within its operations.

Our dedicated teams of roboticists

engineers, software developers, and other experts have been developing solutions that allow us to automate fundamental how we move, handle, sort, identify, and store products.

A critical part of our fulfillment process happens before items are even packaged for shipment to customers. Sophisticated technology moves totes to employees who select inventory to be packaged.

Once the items are boxed up, our existing robotic Robin and our recently announced Cardinal.can then redirect packages to various locations in the warehouse before they begin their delivery journey.

Amazon‘s new robot

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In our focus on robotics, we knew we had an opportunity to dig deeper into research and development to support individual product handling. We have millions of products of all shapes and sizes in our inventory, and we recognized the opportunity to invent new technology that could help handle them at Amazon’s scale.


That’s why we are thrilled to introduce Sparrow, our newest robotic system that significantly advances item handling in our operations. Sparrow is the first robotic system in our warehouses that can detect, select, and handle individual products in our inventory.

Sparrow represents a major advancement in the state-of-the-art technology of industrial robotics.
Leveraging computer vision and artificial intelligence (AI), Sparrow can recognize and handle millions of items.

Amazon's new robot

Last year, with the support of Amazon technologies, our employees around the world picked, stowed, or packed approximately 5 billion packages.or over 13 million packages per day. Robotics technology enables us to work smarter, not harder, to operate efficiently and safely.

Beyond the technological advancements of Sparrow, what we’re truly excited about are the implications the technology has and the ways it will benefit our employees and customers.

Working with our employees, Sparrow will take on repetitive tasks, enabling our employees to focus their time and energy on other things, while also advancing safety.

At the same time, Sparrow will help us drive efficiency by automating a critical part of our fulfillment process so we can continue to deliver for customers.


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